Most common web usability errors
Perfection does not exist, but you should always seek it and try to achieve it if you want to achieve success with your website among so much competition.
Therefore, in this guide I will explain how to improve the web usability of your page by correcting certain common errors found on most sites.
But first of all, what is web usability and why is it so necessary?
Web Usability: Definition
Web usability is the discipline that studies how easy it is for a user to navigate and use a web page.
The definition itself says a lot
about why it is essential, but let’s look at it in more detail below.
Why is web usability so necessary for a website these days?
In an increasingly competitive environment such as the Internet, differentiation is essential to achieving success with a website.
Web usability is a great way to differentiate your website from others with a worse service and therefore constitutes a great competitive advantage.
Whatever the type of page (ecommerce, platform, blog, etc.), web usability is necessary.
It is a form of empathy with the real needs of the user, in order to satisfy them in the best possible way and generate engagement with them.
Addition to ensuring a higher volume
of conversions and improving brand image.
10 Most common web usability errors on a page today
These are some of the most common and basic web usability errors on any page, although there are many more.
Here I show some good examples of good web usability so you can get an idea.
The types of errors and the changes that should
1. Clear and useful information:
This is one of the dumbest and most repeated mistakes in web usability.
Many pages do not take into account that the people who are going to use them and the people who are going to look for information on them are human beings and that nobody knows everything.
Therefore, a page with good web usability in this sense must take into account logic and human understanding. Since not everyone understands English or technical terms of each sector in which you operate. It is very important:
Connect with the user through simple, concise and pleasant language
• Provide useful information that is easily visible and identifiable by anyone.
• Use creative and visual elements that are attractive and easily identifiable for the user, placed in a logical order that they can understand and follow. Images, vector designs, videos, GIFs, logos, etc.
In this sense, it is best to maintain coherence and cohesion in all the visual elements of the website (corporate image and types of content formats used) and use your own or harmonized/standardized icons.
The house for the home
Horizontal bars for the menu.
The magnifying glass for the search box on the page.
This is what I mean when I say that visual elements should be easily identifiable by the user.
web usability example
2. Coherence and consistency of the elements and options of the web structure
This is one of the most common errors in accessibility and web usability on most pages.
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It is necessary to keep certain elements in the same place, such as buttons, menus, functions, logos or images, so that they are always accessible to the user on each page of the website.
That is, the structure and elements common to all parts of the page such as:
The main top drop-down menu
– The header background image.
– Footer options, such as the sitemap and pages.
– Other options offered by the website
This is a very important aspect of web usability, as it allows the user to access from one page or section of the website to another with a single click and avoid problems of confusion and disorientation.
As digital marketing professionals
we are forced to continue training and developing skills on an almost monthly basis. Sometimes in tools, sometimes in practical cases, sometimes in methodologies…
This world is like that and if you are here, prepare yourself mentally.
In this regard, we can do a professional and advanced Master’s in Digital Marketing , a Higher Course, a conference or a webinar. What we cannot do is not do any of them in a year.
That’s why we like to tell you about quality events that are worth not missing, such as Digital Marketing Day or OMExpo.
That’s why in this article we’re going to tell you about an event in which we are a partner, an event that we like, an event that we know because we are also trainers at the Doppler Academy . An event that you shouldn’t miss.
And since it’s much better for someone to tell you, let’s get down to business.
What is EMMS
The acronym stands for Email Marketing Made Simple , without knowing much English the title makes clear the intentions of this free online conference.
One of the most important
international email marketing events organized every year by the company Doppler Email Marketing. For those of you who don’t know it, it is one of the leading email marketing platforms in the Spanish-speaking market. A platform that we use in this blog, for example.
Doppler has a clear educational and informative vocation to train and educate its community of followers, whether they are clients of its platform or not. In fact, for those who want quality and free training, we recommend visiting the Doppler Academy.
In its first editions, the EMMS was held only in person in Argentina.
Over time and with its positive c level contact data reception, EMMS has become a global event thanks to its online format, trying every year to cover innovative topics with top-level speakers from all over the world.
When EMMS is celebrated
This time the event will be held on October 19 and 20, in the afternoon from 4 pm to 8 pm
It is a 100% online and free event in alb directory which many leading digital marketing companies collaborate and participate.
