HTTP/2, how this protocol affects SEO

The rotocol was releas in 2015 . The goal of creating a faster and more secure internet. Adoption  gradual and ongoing protocol affects clear benefits for marketers who make the upgrade. So what exactly is  and how does it affect SEO?

The variety and amount of information

Transferred on the Internet has changed dramatically over the past decade. Content formats are larger and more complex, the use of mobile devices has increased significantly, and there is a growing global population of Internet users on a daily basis.

Within this ever-changing landscape, a group of developers built SPDY , to build upon the syntax of the original “Hyper Text Transfer Protocol” (HTTP).

SPDY was develop with the main objective. Of finding faster ways to transport content on. The Internet, there reducing the loading of pages.

SPDY was primarily develop

A group of engineers at Google and provided the platform for  which Google has since shifted support to.

The help of some of the SPDY developers.  Google, the  protocol is an initiative driven the Internet Engineering. Task Force (IETF) to build a stronger platform for the Internet. line with the needs of modern users.

 

According to recent studies

Only a small percentage of the world’s top sites have moved to this standard.

However, that percentage is on the rise, and online marketers need to be aware of the implications of this important update.

built on the same syntax as HTTP 1.1, so it is more of an update than a complete overhaul.

A fairly useful decision

since the way of making this a transition without problems brings benefits for internet browsers, servers and therefore to end users.

The full technical specifications of are listed here , but the major differences from HTTP 1.1 are summarized on HTTP2.github as follows:

 

Simply put means that educes loading

times by improving the efficiency of communications between browsers and servers.

Instead of a sequence of exchanges between the server side and the client side, a connection can host multiple exchanges at once. And, more importantly, the server side can proactively make responses without waiting to be called.

A website owner can compress some of these resources to increase loading speed. But a fundamental change in the communications between the browser and the server is needed to solve these problems in the long term.

On a practical level  interactions

between browsers and servers start to look like this:

 

This simple example is for illustrative purposes, as we can clearly see how effective tapproach would be on a larger scale.

This is done by placing and receiving multiple calls simultaneously over one connection, rather than making them one at a time.

The page loads 22% faster

roviding a significant improvement in the end-user experience.

The comparison was made on a fairly simple page, so the benefits may increase on a larger data set where more complex assets are found.

What doesmean for SEO?
As with any improvement you make to a website, the impact on SEO will be felt indirectly.

Google does not takadiness into account in its algorithms. But it does reward sites that offer a better user experience.

This includes page loading speeds, so it’s fair to say that movin will have a positive effect on a website’s performance, with its own benefit to SEO.

Today, all efforts are focused on increasing speed on mobile devices, and there is no doubt that mobile performance will improve with the move to

A move to has benefits across all devices and all digital channels.

 

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New coding languages ​​like AMP HTML have limited applications. The two can work very effectively together. But adding to your site brings general and long-term benefits.

For this reason, hould  seen as a platform. For faster and more secure digital connections. Can only bring benefits for SEO.

What should we do to update it?
First, your website will need to be on

In fact, this is the most laborious part of moving

Since once your site is secure, the process is fairly simple. The importance of this move is understandable, as s known as a “faster and more secure” protocol for the modern Internet.

If your website  already protect you may only. To update your server software to the latest version.

In fact, you may already be on  without knowing that the change has occurred as part of a server upgrade. You can use SPDYCheck to verify this.

There is also a list of knomplementations on Github , which is quite comprehensive and updated regularly.

Look at your analytics data to see where your visitors are coming from. But chances are they’re coming from riendly sources like Google Chrome, Firefox, or Microsoft Edge.

Most browsers already support

The new protocol, so the onus is on websites to make the switch.

It’s also worth noting that if a how to build telemarketing leads site is on and establishes a connection to a resource that is still  they will simply communicate in the latter language.

As such, there are no significant drawbacks to making this upgrade for website owners. But the rewards are long-lasting and provide a better user experience.

The SEO impact may be b2c lead indirect. But it will bring huge benefits when Google makes engagement signals on a site an increasingly important part of its ranking algorithms.