Facebook Success Stories for Businesses
Facebook success stories to inspire your company’s social marketing efforts now that the algorithm has changed.
Sometimes, rather than looking at strategies, you need to see how or in what way many companies have been successful in the world of Social Media, and more specifically on Mark Zuckerberg’s social network.
Facebook for its part attracts its users
It doesn’t necessarily break news as quickly as Twitter, but when it does, it provides more detail and a platform for discussion.
Facebook takes engagement to a deeper level than other networks.
And so, this is the key differentiator that has kept Facebook as the most used social platform, even as the competition grows ever stronger.
With millions of brands on Facebook, how can you make your business stand out?
Below we have 4 Facebook success stories
from companies you’ve probably heard of who are taking their Facebook marketing to the next level.
One important thing to keep in mind is that the strategies used by these companies can be used by any company.
Even yours, whether small or large.
Let yourself influenc these successes!
Facebook success stories
Facebook B2B Success Stories: IdeaPaint
IdeaPaint is a B2B company that sells specialty paint, which turns walls and other spaces into a dry-erase writing surface. Eliminating the need to hang whiteboards and opening up creative space.
In keeping with its creative purpose and mission, IdeaPaint makes innovative use of its welcome tab by creating hotspots with links to its social media sites.
This promotes interactivity
The exploratory user will also find a link to a coupon.
IdeaPaint’s welcome page, meanwhile, is packed with discreet hotspots.
One key to fostering long-term customer loyalty is to give your customers a good first experience with your product or service.
IdeaPaint does this by providing detailed videos on their Facebook page on how to install and use their products.
On the other hand, this company integrates several social components into its Facebook videos.
In addition to the Like button, they use the Send button, which allows you to directly send the link to your friends.
Facebook’s comments section allows people to make comments that will appear on your wall.
Another clever tactic employed by IdeaPaint is its use of NetworkedBlogs, to automatically bring you to your blog posts via tabs.
Facebook engagement success stories: Red Bull
Red Bull is a popular energy drink that has built a very strong fan base.
On your first visit to their page, you can’t help but notice their strong, yet fun, call to action, or CTA .
If their suggestive power isn’t enough, they also provide a subtle hint about what’s in store for you when you become a fan (check out the greyed-out videos).
The more you get fans to return to your page and take to take long, the greater the probability that they tell their friends about your company and, finally, choose your products and services.
Red Bull developed a series of games
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A television channel for this very reason.
While you may not have the budget to hire game developers or start your own television channel.
Depending on your brand, it might be helpful to find a way to meet your fans in person. The Events tab can be a powerful way to let your fans know where to find you. Red Bull makes great use of this.
On its tabs, Red Bull has creatively integrated its iFrame logo.
However, the Events tab gets lost due to the amount of tabs they have.
And this leaves us with an important lesson: think carefully about the order of your tabs.
Facebook Emotional Marketing Success Stories: Skittles
Skittles is a colorful candy and confectionery company that uses Facebook to reinforce its fun-loving culture.
On their homepage, they offer several opportunities to further engage your brand.
They offer social buttons, links to memorable ads, and the chance to “Experience the Rainbow.”
Additionally, they have a rotating
The week,” who happens to be a comedian who appears in a variety of funny scenarios.
Finally, Skittles has developed a unique voice for its wall posts.
They always speak in the first person. Posts are personal, playful and creative. Fans are encouraged to interact directly with each other.
Facebook Success Stories Creating Conversations: American Express
American Express has created a forum just for small business owners and leaders.
Through a strategic association with Facebook, they created a massive contest for small businesses that generated a lot of interest and increased their followers. But keep in mind the importance of having a valuable prize ($ 20,000).
One key to creating ongoing engagement on your fan page is to use variety in your posts.
American Express also cleverly integrat
Rewards program so that people can redeem points for Facebook ads.
You may not be able to take advantage of a deal with Facebook, but perhaps this type of rewards incentive will get you thinking about partnership opportunities you’ve been overlooking.
Finally, this company features its authors buy phone number library and articles through a clever Facebook integration. This requires special programming, but gives contributors the notoriety they deserve.
Anyone can have results like these b2c lead 4 success cases of companies that have identified how to exploit, in a positive way, this social network.
