Digital real estate marketing, how to create a professional strategy

Digital real estate marketing, it’s time to take the next step.

When we talk about digital marketing and specialization, we cannot forget that although as professionals we apply methodologies, tools, best practices and know-how, it is very important to understand in which sector each brand operates.

Each sector has its own peculiarities

A direct impact on the design of the Digital Marketing Strategy that we design and launch.

From the aspects of the macro and micro economic environment, the definition of the buyer persona , the purchase decision process or buyer journey, the attribution models.

one sector  need a profound

change after the great crisis that has plagued it for years has been the real estate sector. A sector that has had to open up to new technologies and is currently adapting new technologies such as virtual reality visits, drone flights, added services and a 100% digital presence. And therefore, it already requires digital real estate marketing strategies.

In this article we tell you what you should do so that your competition does not pass you on the right without you even realizing it.

 

Digital real estate marketing

Companies in the sector have carried out offline marketing actions based on advertising campaigns (a lot of radio and outdoor), a lot of print marketing, attendance at trade fairs… but they had neglected the digital part.

If we talk about digital real estate marketing we are referring to:

“apply professional digital marketing methodology and strategies to companies whose services include the purchase, sale or rental of properties”

Sense, all lines of action are includ:

 

The main objective is to attract qualified and quality traffic (with a high percentage of user quality score ), and therefore increase final conversions. However, the focus of the strategy is always on people.

If someone is looking for, for example, a real estate agent in Madrid or new-build apartments in Madrid or any other city, my brand (real estate agency) is one of the first options for the potential client: either through SEO, Adwords, Social Ads…

 Simple and complex

6 Immutable Reasons Why You Have to Do Digital Real Estate Marketing
Agencies, developers and construction companies have to reinvent themselves and start applying advanced digital marketing actions, from on-page SEO and WPO to Adwords search and display campaigns.

With the sole objective of finding that new client, attracting them and increasing conversions.

 

1. Conduct your home searches

A 100% online process. A process in which you investigate, rule out and decide who to contact to fine-tune your decision.

2. A user who visits the portals for buying, selling and renting homes and subscribes to alerts to keep track of their “ideal product”.

3. A user who visits the websites of real estate agencies to view the property portfolio before even getting in touch.

4. A user  increasingly trusts local searches

5. Trust and digital transparency. Websites, social networks, referenced content, opinions of other customers or users… provide a guarantee to the potential buyer when they carry out a digital search.

6. Look up your competition on Google and convince yourself.

Digital marketing strategy for real estate agencies
In this sense, the first step before getting down to work is to analyze and audit what is happening around the brand.

It is highly recommended to follow the steps we recommend below.

Benchmarketin g Digital

Of the main competitors, direct, indirect and aspirational at all levels:

– Work and positioning of keywords.

– Web traffic and traffic sources.

– Social networks, what profiles do they have open, what do they talk about, what is their community like…

– SEM campaigns: what type of ads do they run, what keywords do they bid on…

 Email marketing: we subscribe and see what type

At this point we leave you an article to do a professional benchmarking.

It is very important because there is a lot of room for growth!!!!

Internal audit of the real estate brand itself
The next step is to internally analyze the brand itself, whether we already have a digital presence or not.

How do we want to be in the digital world? If we already have a presence, audit the website, social networks, email marketing campaigns, SEO…

If we don’t have one, we start with the positioning of the brand in the digital world, we will define the buyer personas in detail, to be able to establish where the brand will be present and how. ESSENTIAL.

Web design
Setting up the website at:

 

– Usability : user experience is key, websites have to be simple, clean, with access to relevant information in just a few clicks…

 

Your launch is faster. This is a purchased phone number library (: Respect – because it can be done during the day or night, and you can do business at a low price GDRPFinally, we found phone number library that there is an aggregated list of phone numbers in the Facebook website blocking plugin we host, and no single version of this data is ever saved on any of our servers. With our top-notch, hand-verified overseas data, your campaign is sure to reach the right people.

SEO for real estate agencies
It is essential to work on organic searches, the main source of traffic for searching for homes and properties.

Furthermore, location is essential at this point.

Have you checked if you put new construction homes + your city on Google and see if your brand appears in the first 10 positions?

SEO onpage
Having the website optimized at a technical SEO level, with friendly URLs, meta descriptions, alt attributes, redirects, 404 errors, sitemap…

Keywords
It is essential to work on keywords to help with organic positioning, working on generic, competitive and long-tail words.

Loading speed is essential, we have to work on this aspect by reducing the weight of the website, the cache, minifying…

Social networks for real estate agencies

SEM for real estate
It is essential to complement the strategy with geolocalized paid campaigns by city where we sell or rent the property and working on keywords, expanded keywords… to obtain good positions and generate qualified traffic to the landing pages.

In this case activate:

– Search campaigns.

 Search and display remarketing campaigns

Social Ads for real estate agencies
It can be an alternative to test to work on the brand image and publicize outstanding promotions or properties, either for the price or for the property itself.

It is important to install the buy telemarketing leads pixel before starting with Facebook and Twitter. Creating well-segmented audiences is key to the performance of this type of campaign.

 Work on the copies a

final artwork, launch, measure and test. Correct and re-measure the derived traffic, its quality and conversions.

Digital analytics for real estate marketing

It is essential to measure practically everything in the entire strategy using Google Analytics, Tag Manager and Yandex as free tools.

Establish macro and micro alb directory conversions, define the conversion funnel, create events to fine-tune all actions, attract potential audiences and generate the desired visit.