7 steps to writing quality articles and 10 essential online tools

Writing quality articles is not having a blog in your company because it is a fashion.

Not surprisingly, this same content marketing is the cornerstone on which inbound marketing is based: traffic attraction, conversion to leads and client achievement, all through quality content.

point it is inevitable

To ask ourselves the following question:  your content strategy effective right now? Do you know how to write good blog posts that will get you results?

The truth is that publishing quality content is not as easy as it seems, as there are many aspects that we must work on.

There are certain guidelines for writing an article that not all bloggers and companies apply, which is why in the end the results are not there:

You have few visits to your blog

 

This situation is more normal than it seems to us.

• Offering you 7 guidelines for writing quality articles for your blog

• Teaching you 7 online tools that as a professional you will definitely need when writing a successful article.

Well, let’s go but first:

What are the advantages of a blog for your company? and why write quality articles
I said at the beginning that creating a blog will help you get more visitors and attract customers. As a final objective, be clear that you always have to SELL your products or services.

I’m sure you’ve asked yourself more than once how a blog can help me get those sales.

Well the answer is simple:

• Increasing traffic to your website .
Creating and publishing content on your company’s blog on a regular basis. This will help you increase visits, as long as they are well targeted to the needs of your target audience and well optimized for positioning.

• Helps improve positioning.
If you have defined a clear positioning strategy when writing your articles, you will surely be able to position them in the top positions on Google. This will increase the visibility of your company.

Improve your company’s brand image

Good content marketing is the best way to provide differential value for your company and to show your audience what you are an expert in.

Creating a blog will allow you to improve your company’s brand image on the Internet, looking to the outside world, by offering solutions to user problems in the field you do.

As you can see, with just these three advantages of having a blog, there are more than enough reasons to incorporate it as an online marketing strategy for your company.

Writing quality articles that allow you to attract clients and also help you improve SEO positioning requires a specific work methodology.

Sitting in front of a computer and using only your imagination to create the perfect post seems difficult to me, no matter how much experience you have.

That’s why I want to show you a very simple work methodology that we have developed to quickly learn how to write an article and that is complemented by 10 specific tools that you will definitely need.

1.- Think of a first title for your content

In the initial phase, we always think about what we want to write our articles about. A specific topic that may be influenced by a product or service we want to inform about, a nearby date (Christmas, X holiday, etc.) or perhaps to provide a solution to a user’s problem.

At this point, the idea is to create a first title as a draft, then we will work on how to make original and attractive titles for our content.

Keep it on your computer and not miss

2.- What keywords are you going to use?
Nowadays, it is useless to write articles, content or commercial pages if you do not include keywords that help position them.

Google doesn’t rank your content

at the top of the search results, your users will never read it, so it will end up in the forgotten drawer.

Often, the process of creating content for your blog starts with thinking about which keywords you want to rank for, rather than thinking of a title. And around them you build the story (Storytelling) and write your article.

Therefore, these two points are often interchanged in the order to follow. No problem, the methodology is flexible, do it as it is easiest for you.

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Online tools needed to find the best keywords

If we talk about the importance of working on positioning, we cannot forget to work with online tools that allow us to obtain professional results.

In this case, two SEO tools that I am going to recommend to you are:

 

SEMRush is a professional online SEO tool that will help you find the most necessary keywords for your SEO strategy. And thus write quality content. But also to analyze your competition.

In this case, we are dealing with a paid online tool that has great power and flexibility when it comes to working on positioning.

Some of the things you will be able to do with this SEO tool are:

– Find the best keywords for your website or blog.

– Working on huge lists.

– Analyze in detail the volumes of competition for each word, download everything to an Excel file.

– And of course, analyze your competition, both in terms of keywords and backlinks, among others.

AnswerThePublic is another very good online tool for positioning, free, and in this case it will give us an opposite view.

That is, expressions that are often not keywords as such, but are searches that users do on Google and that will help when creating your content.

If our ultimate goal as companies is to focus on the needs of our customers, we must also know what they are looking for and how they are looking for it, so this tool, which is very easy to use, should be among your SEO “musts”.

3.- Do a Google search

No matter how expert we are in what we do, we cannot ignore the fact that there are other companies that do the same thing as us.

Therefore, in order to create quality content, we must know what topics our competition is talking about.

Take that first title you created and put it as is in Google. And in the search, get the first 10 results you find, those that are best position.

First of all, I recommend that you recent mobile phone number leads read them all quickly and analyze two fundamental points that we will detail below.

• What type of title is your competition putting up?

structuring your content

Both will be of great help in helping you write your article, you will see this a little later.

In the meantime, I’m leaving you with two new online tools that will help you in this step.

 

The MOZ toolbar is an extension b2c lead that you can install quickly and for free on your favorite browser. Its greatest utility is that it will allow you to analyze the Domain Authority (DA) and Page Authority (PA) of each page you have taken up to this point.