5 actions that companies should not do on social networks
The way of doing Marketing has chang 5 actions dramatically with the arrival of the Internet and social media.
Brands are trying hard to shorten
The distance between themselves and their customers in order to have better communication. Although not everything is written in Digital Marketing, we mention some of the things that companies should not do on Social Networks if their goal is to gain visibility, customers and reputation in the community.
Social networks play a key role
the development of a current marketing plan , since 37% of the world’s population spends their time on these media.
In numbers, this would be the same as 2.789 billion people connected and frequently using at least one of the different platforms.
So its importance in allowing companies to connect with their audience is undeniable. The problem is that some brands think they know how to manage social media and end up making mistakes that affect their image and reputation.
Companies not do on social networks
Implementing an action plan based on generating an online presence has its challenges, as it requires investing a lot of time in planning and executing the performance on the platforms. Along the way, we suggest being alert to avoid making any of these mistakes:
Presence on all social platforms
It is true that companies must learn how to develop a multi-channel strategy.
But being multichannel doesn’t mean being everywhere without pursuing a goal. It’s about intelligently determining which channels your Buyer Persona is on in order to generate a timely presence.
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Our suggestion is to strive to generate a presence in those that are similar to the style and tone of both the company and the public, as this will make communication with the niche more enjoyable.
Typically, the public concentrates
Presence on three different platforms: Facebook, Instagram and Twitter. Although the latter has fallen out of favor, some companies see potential in it for customer service.
What companies should not do on social media: be on all platforms.
2. Do not accept criticism
Being a market leader is not something that is achieved by chance. However, being humble and accepting mistakes and criticism from the audience makes you more human and therefore closer to the public.
Delete comments that contain negative
Criticism, complaints or reflect any dissatisfaction on the part of the customer. Consider that, despite being a threat, your actions can help you turn the matter around and increase the brand’s reputation due to good customer service.
3. Sharing advertising content is what companies should not do on social networks
Social media fantastic because
by its very nature, the communication barriers between customer and company have been broken down forever.
Brands that try to create a flood of publicity through these channels should know that they are working to destroy their online image and reputation.
The target audience has long since ceased to be a passive recipient of advertising.
And it is only fair that we learn to promote products and services in the right measure. For our part, we believe that out of 100% of the shared publications, only 20% should be dedicated to promotion. The rest should be dedicated to valuable content and natural conversation with the public.
4. Posting the same content on different platforms
Facebook, Twitter, Instagram, and YouTube are platforms that have different styles and it is frowned upon to share the same content, and even worse, to share it at the same time.
It shows that companies are working under a poorly thought-out and poorly developed plan.
The fact that your audience is active on these platforms does not mean that they want to see the same thing on each one. On the contrary, social media users demand new, original, interesting and, above all, different content.
Think about when is the best time to post a video on social media, what is the most convenient time to do it and, above all, what time of day you think will have the best reach.
5. Think about getting a high number of followers
Since the birth of social media, it has been a real challenge for companies to reach a high number of followers. It is believed that the greater the number of followers, the more benefits will be obtained from a strategy.
The number of followers does matter. If the community is large, the company increases the opportunity to achieve:
– Better reach.
– Become an influence on your market.
– To generate more web traffi
But the number of followers becomes a negative point if the company fails to influence and interact with its audience.
So, it is advisable to work on phone number data generating engagement at the same time as growing your follower list.
Social networks are allies of our strategies to generate online presence.
They are also good for generating
Traffic to your website, but for them to generate value in a marketing plan, you have to learn to use them correctly.
For now, it would be good to keep alb directory these 5 mistakes in mind and not make them if you want to have a good online presence, since this is what companies should not do on social networks.
